Stop Recruiting

Recruiting this is a topic that seems to be very popular among MLM experts.  Think about it, I don't know you or who you look up to, but if your experience in MLM has been anything like mine was you are listening to someone who preaches that.  When it comes down to real life and what actually works recruiting is dumb.

So if recruiting doesn't work why do people preach on it. Well it is  good for some people and a lot of companies today aren't legit so essentially they pay you to recruit. But speaking as someone who has been burned by scams, and felt the pain that is recruiting. It is not something that I would suggest.

One of the reasons I don't like or even condone recruiting is because in order to make money with recruiting you have to recruit a TON of people.  But, in reality you can only successfully mentor 2-3 people at a time.  Because of this fact,  if you choose to recruit you will experience high attrition rates and your team will not be loyal.

So at this point you should have realized that if you want to build a strong business that will last untill you die, no matter what happens to your company you need to stop recruiting.

You may be asking yourself how do I build a business without recruiting people.  That is actually a fantastic question.  You see MLM despite what the gurus say is not so much a sales business as it is a teaching&mentoring business.  So your goal should be not to recruit but to sponsor and mentor your people.  But in order to be successful at this industry there is one skill you need to really have mastered.  That skill is building relationships, without ulterior motives.  So my suggestion for you is to just start listening to others truly care about what's going on with them.  If their is an opportunity for you to suggest your business casually say " are you open to other avenues of income?"  If they say yes qualify them.

Hope that was helpful.

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How your Advertising?

If you are in a home based business and your struggling I can almost guarantee that your not advertising. It amazes me how many business owners have no interest in advertising, ARE YOU SERIOUS how do you expect people to buy from you. I know you may not like the electronic age but the fact is its here, and baring a meteor strike or nuclear war its here to stay. So what you have to ask yourself is what should I choose to do with my business? This is what I would suggest.

1. Figure out who you want to market to, if you have a great product that is attractive to car people advertise to them not stay at home moms. You have to study your market, and figure out what their needs are.

2. You need to forget about the appearance of your blog. If you are a small company, or just starting out: just take action even if your blog looks like crap continue to work at it. YOU HAVE TO START SOMEWHERE.

3. Use FACEBOOK you have to realize that FACEBOOK has become part of our lives. It is almost like a virtual world we live in. And the MAGIC thing about facebook is MOST of our society use it to connect and find things they want. So your goal in MARKETING/ADVERTISING is to become really easily accessible. The easier you are to find, or get a hold of the more likely people are to buy whatever you sell.

4. Make sure you figure out what problems your customers face and have SOLUTIONS to their problems. If you can enable your clients/prospects to figure out how to solve the problems they have. They will buy from you without thinking. This is why INFOMERCIALS sell so much stuff; one they are EVERYWHERE. Secondly they advertise solutions. I find myself wanting to buy the stuff on infomercials without researching first which is how they get you.

5. Study:

always be studying your industry and marketing. Because marketing and advertising is something that is always changing and evolving. So if you don't keep up you will miss out on prospects you might have gotten otherwise.

Posture why do I need it?

Lately I have come into contact with a lot of other marketers online, mainly on facebook.  And it never ceases to amaze me how many people in MLM have NO posture whatsoever.  There are a lot of different terms for posture and my favorite synonym is swagger.  You might find this funny but there is a lot to learn from the way that Rap moguls carry themselves.  I think the reason that mindset is so important especially when you first start is prospects see right through you.  So if your trying to recruit people, and you yourself are struggling and have no posture.  Lets just say things probably wont go well for you in terms of recruitment.

So what should you do? Well here are my 5 suggestions to help you on your way to better posture.  Following these suggestions will do a few things first it will maybe help you realize some things that will give you better posture. Also they will help you realize your own value.  I am a visual person so telling me stuff will not get through to me.  So assuming that your like me in the slightest, these things should give you a better idea of how your business can impact the community.

1. Go to a staffing agency you don't have to spend all day there but just go in for a bit.  If your experience is anything like mine was then you will see people lined out the door just to get a chance to work.

2. Watch some videos of someone who you think has a lot of posture or value.  Just watch that video as many times as you think is necessary. I suggest that you choose a couple of videos and just spend a hour or two watching them.

3. Go to the mall on a Saturday afternoon if you think that people aren't spending money you would be sadly mistaken. Watch a store that you think sells useless crap and see how many people go in and actually buy worthless things.  This one will surprise you.

4. Go out side of  pawn shop and watch people take their stuff to pawn for money.  This might make you cry.  Every time you feel like not talking to a friend about your business, or mentioning it to somebody think of all the people taking their stuff to get a 1/10th of its true value to make ends meet.

5. Go a food bank you will be shocked at probably the size of the facility and how much food is stored there, but also the fact that the amount of  food they do have is not enough.