How your Advertising?

If you are in a home based business and your struggling I can almost guarantee that your not advertising. It amazes me how many business owners have no interest in advertising, ARE YOU SERIOUS how do you expect people to buy from you. I know you may not like the electronic age but the fact is its here, and baring a meteor strike or nuclear war its here to stay. So what you have to ask yourself is what should I choose to do with my business? This is what I would suggest.

1. Figure out who you want to market to, if you have a great product that is attractive to car people advertise to them not stay at home moms. You have to study your market, and figure out what their needs are.

2. You need to forget about the appearance of your blog. If you are a small company, or just starting out: just take action even if your blog looks like crap continue to work at it. YOU HAVE TO START SOMEWHERE.

3. Use FACEBOOK you have to realize that FACEBOOK has become part of our lives. It is almost like a virtual world we live in. And the MAGIC thing about facebook is MOST of our society use it to connect and find things they want. So your goal in MARKETING/ADVERTISING is to become really easily accessible. The easier you are to find, or get a hold of the more likely people are to buy whatever you sell.

4. Make sure you figure out what problems your customers face and have SOLUTIONS to their problems. If you can enable your clients/prospects to figure out how to solve the problems they have. They will buy from you without thinking. This is why INFOMERCIALS sell so much stuff; one they are EVERYWHERE. Secondly they advertise solutions. I find myself wanting to buy the stuff on infomercials without researching first which is how they get you.

5. Study:

always be studying your industry and marketing. Because marketing and advertising is something that is always changing and evolving. So if you don't keep up you will miss out on prospects you might have gotten otherwise.

Presenting how should you do it?

  This is a question I have been hearing a lot about lately and I think it is incredibly relevant in terms of the profession of network marketing.  In the begining of my MLM career I thought that my presentation was what would create my financial success.  Well I happened to be off in that respect because that is not the way the real world works.  Being able to present is not really the most important part of your skills as a marketer.  You may ask yourself how could this possibly be true, well while it is good for you to be fairly proficient at presenting your business it is really not the presentation that people identify with.  This is mainly because people dont look at a presentation on merits of how well you covered your points and weather or not you achieved getting through your presentation in a flawless fashion.  What they look at is the hidden stuff, this is why it is particularly bad for people who have little product/company knowledge to present the product.  Because while they may very well be able to talk about the company with some intelligence they may try to hide the fact that they are in desperate need of  money,leads, etc.  And these are the exact things the audience will pick up on.

So as far as presenting goes it is more important for you to send them to a video and follow up.  My primary company which I love doesnt have a great video to send people to so this was something I struggled a lot with in the begining.  I dont really think a whole lot about presenting anymore because I use automated systems.  For example I have a capture page that I send people to that gets them curious about what it is that I do.  Then I send them to a personal video channel I created on the internet that has a bunch of different videos that I think do a good job of explaining the product.  Then if the prospect went through and watched all those more than likely all I have to do is explain to them what I do in my personal business and how my team has a very cuting edge approach.  

The most important thing you want to remember in all of this , is while the business that we are in at its base level is a numbers game it is more important that we FOCUS on building relationships with as many people as humanly possible.