How your Advertising?

If you are in a home based business and your struggling I can almost guarantee that your not advertising. It amazes me how many business owners have no interest in advertising, ARE YOU SERIOUS how do you expect people to buy from you. I know you may not like the electronic age but the fact is its here, and baring a meteor strike or nuclear war its here to stay. So what you have to ask yourself is what should I choose to do with my business? This is what I would suggest.

1. Figure out who you want to market to, if you have a great product that is attractive to car people advertise to them not stay at home moms. You have to study your market, and figure out what their needs are.

2. You need to forget about the appearance of your blog. If you are a small company, or just starting out: just take action even if your blog looks like crap continue to work at it. YOU HAVE TO START SOMEWHERE.

3. Use FACEBOOK you have to realize that FACEBOOK has become part of our lives. It is almost like a virtual world we live in. And the MAGIC thing about facebook is MOST of our society use it to connect and find things they want. So your goal in MARKETING/ADVERTISING is to become really easily accessible. The easier you are to find, or get a hold of the more likely people are to buy whatever you sell.

4. Make sure you figure out what problems your customers face and have SOLUTIONS to their problems. If you can enable your clients/prospects to figure out how to solve the problems they have. They will buy from you without thinking. This is why INFOMERCIALS sell so much stuff; one they are EVERYWHERE. Secondly they advertise solutions. I find myself wanting to buy the stuff on infomercials without researching first which is how they get you.

5. Study:

always be studying your industry and marketing. Because marketing and advertising is something that is always changing and evolving. So if you don't keep up you will miss out on prospects you might have gotten otherwise.